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Educational Brief One of the biggest challenges facing pet owners and veterinary professionals in regards to pet food is the sheer amount of information available, much of it being prone to misinterpretation and confusion. The advent of the internet has both improved access to information, however, it has also added to the problem because of propagation of misinformation. It is important to recognise that as a legal document, much of what can be found in a pet food label is strictly required declarations. These declarations are not written for the benefit of pet owners, but rather to regulatory agencies. Nevertheless, pet food labels do provide important information, such as feeding instructions, and this section explains each component of pet food labels, what they mean in terms of the food provided, and most importantly, it clarifies terms that are often misinterpreted and misused on the internet. Aspects of pet food composition that often concerns pet owners such as preservatives and certain ingredients are clarified and demystified. Veterinary professionals will find this section extremely helpful when discussing pet food labels with pet owners. By Professor Dan Chan
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