In these studies, lack of compliance ('non-response') may result in selection bias, as participation amongst selected individuals is very rarely 100%. It is for this reason that compliance should be maximised as much as possible, through the use of reminders or incentives to participate. | In these studies, lack of compliance ('non-response') may result in selection bias, as participation amongst selected individuals is very rarely 100%. It is for this reason that compliance should be maximised as much as possible, through the use of reminders or incentives to participate. |