Changes

Regulation 767/2009 states that the labelling and the presentation of feed shall not mislead the user, in particular:

Regulation 767/2009 states that the labelling and the presentation of feed shall not mislead the user, in particular:

'''a.''' as to the intended use or characteristics of the feed, in particular, the nature, method of manufacture or production, properties, etc. (article 11).<br>

'''a.''' As to the intended use or characteristics of the feed, in particular, the nature, method of manufacture or production, properties, etc. (article 11).<br>

'''b.''' by attributing to the feed effects or characteristics that it does not possess or by suggesting that it possesses special characteristics when in fact all similar feeds possess such characteristics (article 11);<br>

'''b.''' By attributing to the feed effects or characteristics that it does not possess or by suggesting that it possesses special characteristics when in fact all similar feeds possess such characteristics (article 11);<br>

'''c.''' by claiming that it will prevent, treat or cure a disease (article 13). Such claims are considered medicinal and imply that the product is a medicinal drug and should comply with all regulations governing veterinary medicines.<br>

'''c.''' By claiming that it will prevent, treat or cure a disease (article 13). Such claims are considered medicinal and imply that the product is a medicinal drug and should comply with all regulations governing veterinary medicines.<br>

'''d.''' by claiming that it has particular nutritional purpose (PARNUT), but is not included in the list of permitted PARNUTS published in Directive 2008/38/EC (table 5) (article 13).<br>

'''d.''' By claiming that it has particular nutritional purpose (PARNUT), but is not included in the list of permitted PARNUTS published in Directive 2008/38/EC (table 5) (article 13).<br>

Any claim referring to the product must be substantiated, not confuse or mislead purchasers and not denigrate other pet foods.

Any claim referring to the product must be substantiated, not confuse or mislead purchasers and not denigrate other pet foods.

Regulation 767/2009 provides for industry to develop Codes of Good Practice to encourage both self-regulation in areas where regulation is top-level or non-existent, and to help promote a “level playing-field” approach with the EU. To that end, FEDIAF have developed a Code of Good Labelling Practice for Pet Food Labelling that provides more detailed guidance on claims and claims substantiation, including the definition of specific terms such as “fresh”, “natural” etc. The Code also contains a layman’s section where the key elements of pet food labelling, and the legal requirements behind them, are explained. The current version of the Code was recognised by the EU Commission in 2011.

Regulation 767/2009 provides for industry to develop Codes of Good Practice to encourage both self-regulation in areas where regulation is top-level or non-existent, and to help promote a “level playing-field” approach with the EU. To that end, FEDIAF have developed a Code of Good Labelling Practice for Pet Food Labelling that provides more detailed guidance on claims and claims substantiation, including the definition of specific terms such as “fresh”, “natural” etc. The Code also contains a layman’s section where the key elements of pet food labelling, and the legal requirements behind them, are explained. The current version of the Code was recognised by the EU Commission in 2011.

=== Useful Websites ===

=== Useful Websites ===